Goal: "Join team" or "join" matchphrase and parse team from message
 (join && |parse('letters_numbers_latin') as this-team|) || (join team && |parse('letters_numbers_latin') as this-team|) 

Goal: Update someone's audience record to include their phone number asking them to email it to a character
|parse("phone_us") into audience.sender.account.phone|

Goal: Get someone's twitter ID from a Facebook comment
|parse("twitter_handle") into audience.sender.account.twitter|

Goal: Create a team using "create team" as a command phase.

create team |parse("team_names") as thisTeam|