Knowledge Base

In the Virtual Desktop, go to the Social Watch channel.

Click the + icon and type the term you want to monitor across social media.

Click the + icon again to add additional columns.

You can use AND and OR operators for advanced watchwords:

- virus AND vaccine

- virus OR vaccine

Click on any username in the Social Watch column (in blue), to open that persona profile. 

Participants can research the nature of the profile by observing:

- Verified account

- Number of posts published

- User handle

- Bio

- Account creation date

- Posts (images, text and links to websites)

- Following and followers, which can be clicked to research each persona's social graph (if your licence allows it).

 

Each column can be filtered by channel and by sentiment. 

In each column, in the section "Authors", you can list all authors (personas, role-players and any content contributor) that have used the watchword.

You can filter this view by channel and sort by the number of followers, following, messages and alphabetically.

In each column, click on the cloud icon to generate a watchword-related word cloud.

You can hover over each popular word to see the number of mentions. 

Expand

To expand each column:

1. Click on the graph icon

2. Click on the increase icon

To go back to column view:

1. Click on the decrease icon

2. Click on the list icon