Goal
After reading this article
you'll:
- understand how to model target audiences
- be able to visualise target audience activation
Summary
When simulating contested narratives such as the training audience's "truth" vs the adversary's "lies", it is necessary to provide feedback on the assessment of the training audience's actions and how the information environment changed over the course of an exercise.
This article explains (a) how to use the persona disposition and tagging to create target audience visualisations in the Pulse dashboard and (b) how to conduct after action reviews of messaging activity.
| Name | Pulse Volume and Disposition Timeline widgets |
| Benefit |
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| Features |
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Explanatory video
Approach
Providing good exercise feedback on audience activity and messaging effectiveness begins in the design stage. It is important that you do the following:
- Identify your audiences
- Tag them appropriately
- Provide a value to the Disposition scale.
A disposition of -5 usually means opposed to the training audience and +5 means supportive. All values in between indicate the strength of the persona's feelings between these two poles.
When the exercise runs, the Pulse' Disposition Timeline widget will display the average disposition for each time period. The average disposition is calculated from the persona disposition for all messages. This allows a simple way to show how the volume of messaging from different audience segments has affected the information environment.
The Volume widget in Pulse shows a count of messages from different audience segments either as a timeline or as a pie chart. This allows a discussion and review about which audiences might be "dominating" the information environment. Note that currently the calculation is purely number of messages and takes no account of reach (i.e. number of followers or readership/viewers).