Goal
After reading this article you'll:
- understand how to define and apply influence to your personas.
Summary
Influence can be estimated by how much engagement a person gets on their content - as indicated by the number of likes, shares and comments received on each social media message.
| Name | Influence |
| Benefit | Saves time, greater consistency |
| Features |
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Where to define influence
There are several indicators of influence - the ratio of followers to following is one but a better one is whether the persona's content actually gets traction & engagement. This is indicated by the number of likes, shares and comments on a post.
When creating your persona, you can define their "influence" by creating ranges for the engagement they'll typically get on a twitter or facebook post.
In our scenario, Brian Rousel is an influencer and hence the ranges of likes etc are significant. For someone less influential the ranges would be lower perhaps between 0 and 5.
How To Apply Influence
In your personas' microblog (twitter) and gosocial (facebook) accounts, you can create historic content that will be pre-published at the start of the exercise. If you click the button "Apply Influence" then the editor will randomly add a number of likes, shares and comments to the posts within the ranges you've created in the Influence panel on the main page.
