Goal
After reading this article
you'll:
- understand personas
- know how to build a persona
- know how to use a persona
- understand organisations
- know how to create a new persona
- be able to manage persona
libraries
Summary
Personas are the digital
representation of characters
in your scenario. These characters can be
real, fictional, live players, live
role-players or automated.
The amount of time and attention to
detail you spend on each persona is up to you, only a name is mandatory.
Please be aware that a persona can
have different identities in different social
media channels.
Persona Types
Persona Type | Explanation |
Stakeholder | Characters in your
scenario.
Represents fictional or real
people or organisations that
communicate with the training
audience. These
personas represent
stakeholders who interact with
the
players but
are not part of the training
audience. These stakeholder
personas could be
controlled automatically by
Conducttr or by
role-players or both. Role-players are
humans operating in disguise
behind one or more stakeholder
personas. Usually stakeholder personas are created by the scenario
writer (author) whereas the player personas are
created by uploading a team or
at player registration. |
Organisation | Special type of stakeholder
persona that has
associations with
other personas (employees) and has
a website. Check article Websites/News Channel for
more information. |
Player | Represents the
training
audience For
example, a member of the
crisis
team called
Rob will be presented in the
scenario as
himself, a player persona
called
Rob. |
Temporary | Temporary persona
created
dynamically during an exercise
session. In some
exercises, new stakeholder
personas can be
dynamically created on-the-fly
while the exercise is in
progress.
These
personas are temporary personas and only
exist for the duration of the
exercise
session. When the exercise is
reset all the
session personas are
deleted. |
Building a Persona
The level of detail that you to put
into your persona is entirely up to
you. So long as there is a name, Conducttr
will run it!
Hence, although there might seem to
be a lot of fields available to complete it
depends on your training goals and production
pipeline whether these are necessary or
not.
There are two types of fields:
- exercise fields 👁️ - these hold
information that is visible to the
training audience or is necessary for the
desired operation of the exercise
- story fields 🎭- these hold
story-related information that is
necessary for scenario building and
quality assurance (for example, to check
message content for consistency and
against biography)
You can access Personas via Personas tab in the Scenario
Editor.
Multiple identities
Just as in real life, a persona can
have multiple identities across
different social media channels. By default,
details you complete on the persona are
copied through to the social media channels
but you're free to overwrite each channel with
unique details.
A persona will automatically have
Mail, Website, MicroBlog and GoSocial open. To
add channels click the plus
button. Alternatively, you can activate
or deactivate channels directly on the tab via
the toggle switch.
For information on how to alter the channels
involving multiple personas, see this
link: https://conducttr.helpdocs.com/personas2/bulk-persona-editing
Using Personas
Ensure that the persona publishing from the MEL is set as a "role player".
Organisations
Organisations are a type of persona that have employees
(other personas) and a
website - which is
in addition to the usually social
media channel accounts. | |
Organisations allow players who
are designated as employees to
post on
social media as their persona or
as the
organisation persona. For
example,
journalist Steve Blake who works
for
News24
can Tweet as Steve or as
News24. |
Creating a New Persona
In List view, you can quickly add
a persona directly in the
MEL content | |
You can access
the full
persona to add details by right-clicking the persona
name in the
drop-down. | |
To import or replace
a persona with one from
a library or to generally just
manage all personas,
use the personas
dialog. |
What the fields mean
Remember that where it makes sense
to do so, details entered on a persona's profile page will be auto-copied to it's
account pages but these can be
overwritten.
Field | Description |
Handle 🎭 | This has two
uses: 1.
It's copied to social media
accounts to use as an identity
in
those channels (though it can
be
overwritten) 2. It can
be used by smartwords to
access persona details.
This makes writing quicker and
easier to maintain consistency
across lots of
content. For
example, if the persona's handle is "goodie" then
{goodie.name} will print the
persona's name. More about
this in
the smartwords article. |
Faction 🎭 | Faction is
used: 1. as a category
grouping for personas to make
them easier to
find 2. to remember
associations/common narrative
among personas of the same
faction |
Job🎭 | What is this personas role
within the
company. |
Location 👁️ | This detail is used in simulated metadata. For
example when a persona tweets, they do so from this
location. |
Impersonation 🎭 | Impersonation allows
anyone to post content as any
person in your exercise. More information on
how to do this can be found
here: https://conducttr.helpdocs.com/personas2/impersonation2 |
Goals 🎭 | This is for your benefit to
better understand the character of
this persona |
Personal info 🎭 | This is for your benefit to
better
understand the character of
this persona |
Tags 🎭 | Searchable field to make it
easier to find personas with
similar tags |
Persona Empathy 🎭 | Empathy is set at the level of individual persona within a range of -3 to 3 where -3 is aggressive/confrontational and +3 is conciliatory. Persona empathy helps to shape the overall tone of voice for personas, this will help in getting more bespoke and less generic content from AI results. |
Managing Personas
Persona Libraries
A key benefit of Conducttr TeamXp is
that you can create libraries of almost
anything, including personas. Having
libraries makes it quicker to create exercises
because now you can import pre-created personas.
Exporting and Importing
Personas
Personas can be imported from
scenarios, stacks and library files.
The button to export a persona
library is in the top
right hand corner of the persona library pop-up | |
The import button is in the top
left corner of the persona
library pop-up. Click Design>Personas | |
Click one or more personas to copy to the active
library | |
Drag-and-drop to
replace. | |
Merge allows you to
select which attributes you
want to keep or
overwrite. |
Pairing with Pattern of Life
When you pair a Stack Library (see Pattern of Life) with a scenario, the scenario editor will compare personas in the scenario with
personas in the stack library and, if it
thinks it's found a match, ask you decide
which one is to be used. This is to create
consistency across your exercise.
Check messages consistency
Click this icon
to
view and edit all messages
from
this persona. The
beauty of this feature is it
makes
quality assurance really fast
in
terms of being able to check
for
consistency of voice and story
progression across the
exercise. |
Upload during exercise
When you upload a scenario, all
the personas will be uploaded too.
However, if during an exercise you
need to refresh the personas with
better profile fidelity (ie. a
better/revised bio or
better/changed profile image) then
use the Upload personas button.
This will update the persona
details without disturbing any
messages already published.
|